About Us
Discipline Builds Confidence
You have a vision for your future complete with specific goals and metrics that define success. We were responsible for tracking and evaluating the in-market performance of every move they made across all three consumer touchpoints. We examined the effectiveness of their advertising in creating awareness and interest in their brand among their key consumer segments. We looked at the impact of their retail environment to ensure that the buying process was fluid and any barriers to purchase were addressed.
Finally, we investigated and monitored the post-purchase consumer experience to gauge their level of satisfaction with the product or service to gain a deep understanding of the drivers of loyalty and advocacy.
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Instructor & Coach
Anne is a specialist in developing and executing corporate, brand, marketing, and sales strategies across a wide spectrum of industries including FMCG (consumables, household, personal care and pharmaceutical products); energy, industrial, transportation, financial, healthcare, senior living and recycling services domestically and internationally for over thirty years. She brings a broad portfolio of experience having worked in marketing, advertising, sales, and market research achieving senior management positions within several leading multi-nationals including BBDO Worldwide, Millward Brown Sydney, and Colmar Brunton Research Sydney. For the past seven years, she has owned and operated her own marketing and communications firm in Calgary. She brings passion and respect for optimizing the potential and performance of brands, personal integrity and proven ability to provide actionable and reliable strategic consulting to corporate executives, managers, and marketers of the world’s leading brands.
She decided it’s time to bring her experience to the classroom. To teach your team everything she knows in a structured and productive environment so you can achieve your brand, marketing and sales goals. As your coach, she will guide you through life’s personal and professional challenges in an effective, compassionate and impartial manner.