Clients come to us not because they want marketing and communications services but urgent assistance with making cold hard cash.  We respect that. Our response is always the same and that is marketing today may or may not create sales tomorrow. If that’s the case, what’s the point in investing in marketing?

Autumn brings a rush of excitement and a sense of renewed energy and commitment for most people. Why? Is it our muscle memory charging us to tackle a new school year? Probably, but I’m more inclined to think it has everything to do with a change in our seasonal colour palette as the serene greens of summer yield to vibrant golds, reds, and oranges

A critical part of our brand development process is to conduct a competitor review. This involves everything we can get our hands on about six direct competitors as identified by you. We look at their website, blog posts, news feeds, social media pages, digital advertising and have been known to do some secret shopping when we can.

During phase one of our brand development process, we ask to interview your clients. Why? It’s difficult to read the label when you’re standing inside of the jar.

I once worked for many years at a leading global market research agency with a previous background in brand management and advertising. On my first day, our regional CEO asked me to define the word “strategy” for him

You’re thinking of going out on your own, it feels like the right time. The logic for doing so is sound. You have the support of those you trust. Excellent.

I’ve made mistakes in my life but my choice of career was not one of them. I’ve loved every minute of it. Balancing my career aspirations with motherhood at times left me conflicted as to whether or not I was doing the right thing by my children especially on one fateful day that will forever live in my memory.

We often get calls asking whether or not we have experience in personal branding. You’ve written a book, are offering performance coaching or seeking to secure more public speaking engagements and, in many cases, are offering all of the above.