Should you take the risk?
You’re thinking of going out on your own, it feels like the right time. The logic for doing so is sound. You have the support of those you trust. Excellent.
As an entrepreneur myself, you can never fully prepare for the daily if not hourly journey of self-employment. It’s a game of sacrifice and reward, the difference being you feel them both much more when it’s your own company and your own people, products and services being put to the test. Secured revenue becomes not only the barometer of success but also the oracle of survival.
I once studied under Dr. John Demartini who is a global leader in the field of human development. A fellow student once asked him what is the single greatest skill any person should learn and he responded without hesitation “learn to sell.” Seventy people gasped at once and exchanged terrified glances at one another.
Demartini went on to say that he doesn’t know a single person on earth who hasn’t been required to sell something at some point in their lives. In fact, we are selling our ideas, beliefs, concepts and values to others each and every day. We just don’t see it this way. How we dress, wear our hair, maintain our health, treat others, earn a living and live our lives all converge to forge our unique trademark, the one we are selling to the world.
Most people fall into a cold sweat at the thought of having to sell anything even if it’s something they are fiercely passionate about. Why? Sales demands having to put yourself out there, confidently network with complete strangers and knowing how to leave a memorable impression. We admire those who appear at ease in any situation and able to work the room without fear of rejection. It’s the single factor that often stops people from going out on their own, the fear of leaving a perceived stable income. I say perceived because nothing in life is secure or certain but we are content living with the fantasy nonetheless.
Here’s the thing. Anyone can learn to sell. That’s the good news. Selling is the art of effective communication … patiently listening and actively responding to the needs of others.
The world is full of people, product and service providers looking for the right solutions to their problems. Business development never sleeps for a committed entrepreneur. Even during challenging market times such as now, get out there and start building solid relationships with as many prospective clients as you can. There is no better time to investigate, listen generously, gather insights and learn what people and companies need today and in the future.
Selling like any other skill requires patience and practice. I read a great quote by Rachael Jayne that said “never give up on anything until you’ve mastered it.” True.
Lead & Anchor meets with entrepreneurs every week seeking assistance with the development of effective communication and channel management.