Legacy Lifestyles

The development of senior living communities is one of the fastest-growing industries in the United States today and this client wanted to ensure that transitioning from home to one of their communities was something seniors would look forward to. Designed to meet the lifestyles and interests of a diverse resident base, their communities aimed to offer a contemporary and active way of life. With offices in both Burlington, Ontario and Ft, Myers, Florida, Legacy Lifestyles has been subsequently acquired by another development company. But I’ll never forget the joy of being asked to join them for five days in Florida during a Calgary deep freeze in December of 2018.

We were engaged by a reputable Calgary-based digital agency to complete the strategic planning portion of a large-scale branding project. This included a review of their six closest competitors, moderation of a full one-day internal strategic planning session, and assistance with the creation of their corporate brand identity as well as a separate identity for their first site, The Roberson. We contributed to the design and written content development of the websites for both Legacy Lifestyles and The Roberson and provided a strategic plan for their pending human resource recruiting efforts.