Alberta Depot

Alberta Depot serves a very important mission within Alberta and that is to keep beverage containers out of our landfills. In fact, they are known for operating the most successful and efficient beverage container recycling program in North America. Let’s just say we had a lot of fun developing multi-year brand, marketing and communications strategies for this client. Our mandate was to create as much noise as we could through digital, traditional, event and public relations tactics to educate and persuade Albertans to do their part in protecting Alberta’s pristine and coveted environment.

To watch some of our videos, visit their YouTube channel here.

This required that we develop continuous seasonal campaign and event strategies that were engaging to diverse audiences including children, young adults, New Canadians, charities and visitors to our province. Starting from scratch, we went to work and successfully created and deployed continuous finished video, print, outdoor, and digital ads across the province. Content that achieved high visibility, active engagement and long-term memories for Alberta Depot’s environmental protection message.