Brix Brand Farms

We were approached by a consortium of greenhouse vegetable growers based in Redcliff, Alberta. They presented an interesting opportunity to us that we leapt on with enthusiasm. They develop and supply major grocery chains with packaged tomato products under private labels. They required a new private label concept that required us to develop a brand name, tagline and logo design. Using our four-phase process we got to work. The internal branding session which included a tour of their facilities revealed unique aspects to their process and tomato products. First, their tomatoes are known for the highest brix value essential to meeting consumer demand for a sweet, dense and satisfying flavour. 

We learned it begins with the specialized seed variety they import coupled with their commitment to growing their product under the sun not under artificial lights like the majority of their competitors do. They are left on the vine to ripen to perfection when they are handpicked, packaged and shipped to the retailer on the same day. A truly authentic farm to table experience that no other grower could match. This led us to develop the brand name Brix Brand Farms as it was a label they could own and one that would speak meaningfully to their grocery buyers. The tagline Hand- raised Under the Sun was designed to appeal to consumers who were motivated to look for products grown locally using traditional methods.