Goodwin Law

Goodwin McKay was an independent boutique patent and trademark law firm located in Calgary, Alberta. While they have since merged with Parlee Mclaws LLP, they approached us in need of a complete brand refresh including new brand identity, website and suite of promotional materials. After interviewing a number of their international clients, we soon learned they were no ordinary law firm.

Without question they were seen as fiercely intelligent, specialized and reliable, they had a distinct culture of being fun, warm and approachable. After implementing our four-phase strategic process, we gave them a complete makeover. A new name, Goodwin Law, and look that better aligned with their brand personality, culture and mission to appeal to an international client base.