CW Homestyle Kitchen

This will forever be one of my favourite projects. Carewest Innovative Health Care is a public, not-for-profit, wholly-owned subsidiary of Alberta Health Services. They provide quality care to more than 950 long-term care residents, 350 rehabilitation and recovery beds clients as well as thousands of clients in community programs. With over fourteen sites across Calgary, they prepare a lot of food. Not just any food but homemade quality, nutritious and delicious food. When in the kitchen, I witnessed a heartwarming sight, a group of ladies peeling and coring apples by hand for pies that would rival any you’ve tasted. They approached me with a challenge, to complete a brand and product strategy for a frozen food line they wanted to sell through each of their locations.

The proceeds being redirected to community programs. Fast-moving consumer goods are my wheelhouse, which led to the successful creation of CW Homestyle Kitchen. A brand that reflects the warmth and passion that went into not only every dish but the people who rely on their services for the highest possible quality of life. Beyond the identity, we recommended packaging formats, designed the labels and more importantly ensured both were in full compliance with federal standards. We designed inviting and appetite-inspiring point-of-purchase signage, product cards and product information brochures.