Kingston Midstream

Formerly Tundra Energy Marketing Limited, this client has been a midstream service provider since 2012. Their focus on growth opportunities lead to their largest acquisition in 2016, which was the Southeast Saskatchewan pipeline system from the Enbridge Income Fund. The scale of this growth, and the evolution of the company as a whole, inevitably led to the executive team engaging us to fully rebrand the company in 2019.

Using our four-phase strategic planning process, Kingston Midstream was born and what an exciting project this was. We began by conducting one-on-one in-depth interviews with some of their clients and executive team members. We then moderated a one-day internal strategic strategy session where we presented a competitor review to ensure that the new brand identity and website were not only distinctive but meaningfully aligned to their mission, values and people.

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